Itr Theory

Every fragrance, just ₹999

Cash on Delivery available. Pay when it arrives

100% secure payments: UPI, cards & more

Hand-crafted in Rajasthan

Find your theory. Shop now

Long-lasting 50 ml Eau de Parfum

Unisex scents, made to be noticed

Desi roots, global drip

Four इत्र Theory perfume bottles on a Rajasthan sand dune at golden hour

Every fragrance ₹999

Extra 10% off + Free delivery

Shop now

3D render of an amber इत्र Theory perfume bottle wrapped in swirling silk ribbons of amber, pink, lime and lavender with marigolds and gold dust

Royalty, Remixed.

Wear your theory. Own the room.

Shop perfumes

One honest price ✨

Every fragrance. Just ₹999.

One honest price across all four theories. No inflated MRPs, no gimmicks. Just find your signature scent.

Shop the drop

Shop by scent

BAHAAR

Theory of Spring

Rs. 999.00

JUNOON

Theory of Obsession

Rs. 999.00

MEHFIL

Theory of the Night

Rs. 999.00

NAKHRA

Theory of Attitude

Rs. 999.00

Shop by mood

JUNOON

Obsession

Spicy, sweet and impossible to forget. Junoon is for the moments you want to linger.

Shop Junoon

NAKHRA

Attitude

Bold, flirty and a little dramatic. Nakhra walks in like it owns the place.

Shop Nakhra

BAHAAR

Spring

Fresh, bright and full of light. Bahaar is the first warm day of the year in a bottle.

Shop Bahaar

MEHFIL

Night

Deep and magnetic, made for after dark. Mehfil is the last one to leave the party.

Shop Mehfil

Follow the vibe

New drops, sniff tests and behind the scenes from Rajasthan.

Tag us with #WearYourTheory to get featured.

Cart

Every fragrance ₹999

Royalty, Remixed.

Every fragrance. Just ₹999.

Shop by scent

BAHAAR

JUNOON

MEHFIL

NAKHRA

Shop by mood

Obsession

Attitude

Spring

Night

Can't pick just one?

Follow the vibe